“The Golden Brand Award is a recognition and testament to the contributions of businesses in the development process of the city.” – Mrs. Nguyen Thi Kim Ngoc (Deputy Director of the Department of Industry and Trade of Ho Chi Minh City).

On January 14, 2024, the Organizing Committee of the Ho Chi Minh City Golden Brand Award honored 32 businesses whose brands achieved the Ho Chi Minh City Golden Brand Award for the fourth time in 2023.

This is an annual and official award of Ho Chi Minh City, directed by the People’s Committee of Ho Chi Minh City, with Saigon Economic Magazine and the Department of Industry and Trade of Ho Chi Minh City as the organizing units.

To achieve the “Ho Chi Minh City Golden Brand” Award for the fourth time in 2023, businesses must meet a series of criteria.

These include transparency and legal compliance, operational effectiveness, business ethics, social activities, human resources and personnel policies, research and development, innovation, brand promotion and development, management systems, brand coverage, as well as quality and safety standards.

The honored businesses also stand out for their strong investment in research and development, product and service innovation, and their ability to adapt flexibly during difficult times.

These businesses also focus on green transformation, evidenced by their investment in and application of new technologies to reduce fossil energy consumption, increase the use of recycled materials, and lower environmental emissions.

Additionally, these companies place great importance on contributing to community development through charitable activities, enhancing the material and spiritual lives of not only their employees but also those in need in society.

The process of building the brand through each “weld” of Hong Ky was published in a special edition of Saigon Economic Magazine (the magazine of the People’s Committee of Ho Chi Minh City) – 02